By Ralph Ciprianofor Philadelphia magazine
Top management at the Philadelphia Inquirer has told newsroom staffers they must radically transform the "newspaper of record" into a "robust digital company," or else Philadelphia may become another "news desert" -- a town without a daily newspaper.
"We have fewer than five years to make fundamental changes in our business, our products, our operations and our culture," the paper's top managers wrote last month in an urgent, eight-page report sent to all newsroom employees, titled, "Unlocking a New Era of Inquirer Journalism."
Citing plummeting ad revenues and circulation figures, the Inky's managers wrote, "At our current trajectory, we know that in five years we will be buried under a debt load that will be next to impossible to overcome."
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